Hot Brass sees opportunities in the firearm industry to offer products in an emerging female market segment - novices and markswomen. Opportunities exists to offer products that are specifically designed for women to enhance their experience in pistol and rifle markswomenship.

• Women's needs have only been superficially answered by the firearm industry.
• Women believe they need to adapt to the man's firearm world in order to fit into the target shooting culture.
• Women also have the misperception that firearms are only for self-defense.

Clean burning powder, premium quality and innovative packaging that make the firing experience rewarding. We want our customers to be comfortable using our ammunition on the range in order to focus on their performance. Because of our high quality ammunition, our customers can focus on their skills to be successful − confidence to achieve their performance goals and being in control while situated in an active setting.

These misunderstandings are opportunities to introduce the intangible benefits of the sport through our product lines.Hot Brass Ammunition and Hot Brass™ Sporting Apparel will provide women the means to experience the rewards that come from markswomanship.

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